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RSS (Really Simple Syndication) is a format that allows websites to easily expose linked headlines to their readers. To get RSS feeds, you'll first need an RSS reader, which allows you to automatically pull in fresh content from multiple RSS feeds across the Web into a single application. One such popular reader is My Yahoo! To instantly add AdWeek's feeds to your My Yahoo! personalized site, simply click the '+ My Yahoo!' button(s) below! Or, to add AdWeek's feeds using a different news reader, click on the feed's XML button, and follow your reader's instructions.
 
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